I usually saute an onion and a few garlic cloves in earth balance and evoo. And I don't usually do this but yesterday, once the onion was translucent I threw in some dried rosemary and thyme and a touch of salt. That worked out well. Then I toasted up the rice and added the water and when it was done cooking I stirred in a small amount of cooked frozen peas. Adding the peas really makes all the difference. They are so sweet and delicious. Stirring in Italian parsley is also never a bad idea. Occasionally if I am in the mood I will stir in some black beans.
Anyway, this is what I find works best every time. I make rice a lot and every once in a while I will try something different to see if my recipe can be improved. Before I veganized this I would use chicken stock.. it adds layers of flavor. I've never been able to achieve the same with veggie stock. It just tasted bland and once I used un-chicken broth and it wouldn't get absorbed into the rice so I had to cook it forever and ever and then it was oddly gummy/slimy. So now I just stick with using water and try to throw in more spices/garlic.
Another thing that didn't work was when I tried to spice it up with seasoning salt. It was an awful color and tasted worse. Also, I love, love, love black pepper and usually add heaps of it to everything.. but adding it to rice is just a bad idea. I once added carrots to the onion and garlic, and it made the rice horrible. And before I discovered that vegan butter exists, I just used the evoo and it really took away from the flavor.
So I am just wondering how everyone else typically makes rice. Maybe I can steal some of your ideas to improve upon my own method.